Episode 11 -- The Key Influence To Engage Stakeholders
Today we're going to reveal the key influences that drive stakeholder engagement. If you're scratching your head about why your million-dollar plus ad campaign isn't driving people to purchase, vote, participate, etc. . . . well there is a reason for that. You're going to see why advertising and news releases, or “earned media” have a short lifespan when it comes to driving stakeholders to productively engage with you in a meaningful way. But, more importantly, you're going to learn what has the biggest influence along that continuum
So get ready to listen and learn, and ultimately save you time and money, and your team from the wear and tear of unnecessary stress and frustration.
Grab that pad of paper, grab a pen, and let's dive in for some more PR learning love today!