If you want to be successful in your public-relations efforts, then you must have a PR strategic plan. Whether you're planning for the organization's reputation, or for a specific initiative or campaign, you must have a thorough and documented PR strategy.
Today, Sam Sims, PRSA incoming board member and Fellow, podcast host of PR for the Rest of Us and president of the Sims Group, chats with our host Stephanie McFarland about PR strategic planning.
Together, Sam and Steph talk about the key components of a good PR strategy, best practices, and how to manage the planning process and collaborate across the organization, and tips on how to implement the plan and measure success.
This is a real and sincere Friday afternoon chat between two experienced PR pros who give some valuable food for thought on the PR strategic planning process.
Grab a pen and paper -- and let's all dive in for some more PR learning love!