Episode 24 -- Anheuser-Busch: A Case Study in Corporate Activism
The Anheuser-Busch recent marketing campaign stirred up a lot of conversation and action from consumers -- on both sides of the issue. Now company marketing executives are on "leave," consumers across the board are angry, a boycott is in progress, sales and stocks are down, and other Anheuser brands are feeling the impact as well.
All of this begs the question: Should PR pros be pushing corporate activism? Today we play the game of Survey Says to get some insights on what consumers actually think about corporate engagement in political and social issues.
Every PR pro should be in tune with this data.
Grab a pen and paper, and take some notes today as we dig in to some more PR learning love.