Wednesday Apr 15, 2026
Episode 52 - The First Hour of a Flare Up: Are You Reactive or Deliberate?
The First Hour of a Flare-Up: Are You Reactive or Deliberate?
Today we cover Part 2 of our series on crisis — or rather, not everything is a crisis.
This week we talk about when an incident first flares up, and how we as PR pros think, counsel and act in those moments – because that matters. A lot. The mindset we bring, the discipline we apply. It can make the difference between managing a moment and creating a bigger problem.
In this episode, we dig into what it looks like to approach a flare up with discernment in those early minutes. How do you “read the room” in the court of public opinion? What's actually in front of you? How do you stay deliberate when the noise is getting loud, and it feels like things are heating up?
This one will challenge you to evaluate yourself, and determine if you’re reactive or discerning and deliberate in that space between drama and crisis.
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HOST BIO (a.k.a. Who is this crazy woman who can't stop talking about PR?)
https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E
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