IT’S A PR THING

Episode 4 -- Building Relationship Capital

This episode digs down into what relationship capital is, and how it's a PR deliverable that is much more robust than messaging and communication output can deliver. And how relationship capital delivers connection, collaboration and creates opportunity, progress and prosperity for communities.

Episode 3 -- The 5 Limiting Beliefs About PR

In today's episode we're spilling the beans on the five limiting beliefs about PR. These hold-over, antiquated mindsets are still defining how organizations implement PR, and they don't align with EFFECTIVE public-relationship management needed in today's world.

Episode 2 -- Event Planning in the Age of COVID

COVID 19 has really upset the applecart with event planning. Events have been off limits to the masses, affecting fans and the companies that rely on revenue from events. In this episode, we talk with Vanessa Stiles, an event-planning expert who can tell us what's happening behind the curtain in the event industry, and how organizations can shift and adjust to connect with customers, fans and members during this trying time in our nation's history. 

Episode 1 -- Hoping for the Best, Preparing for the Worst: Plan For Running a Business in a Critical Time

About 50 percent of U.S. companies are operating without a business-continuity plan (BCP). Businesses direly need a BCP to help them successfully navigate real business threats – including a possible second wave of COVID this fall. Today's show covers everything you need to know about BC planning. Don't miss this episode -- the life of your business depends on it. Learn more @ mcfarlandpr.com