IT’S A PR THING

Tuesday Tip 5 -- The Business Process for Building Relationships

As a PR pro, you are the steward of your organization's relationship capital. (Finance handles the fiscal capital, PR handles the relationship capital.) And today we'll discuss the three crucial practices that make up the business process to shepherd and drive that RC. Today you'll have ah-ha moments, deja vu moments, and some eye-rolling I've-been-there moments -- and in the end, you'll walk away with new food for thought, a breakthrough or two, and some confirmation. So grab a pen and paper, and let's dig in!   If you want to explore your issue or initiative with experienced PR pros to test your ideas, get some additional insights or strategic counsel, then check out our Advising & Coaching sessions at McFarlandpr.com. No contract or retainer needed. Just schedule a time from any of our three daily slots open per day, and we'll jump on a call or Zoom session and help you confidentially carve out a path for success!

Tuesday Tip 4 -- BLT+Pickle and the CEO

Want to be an influencer in your organization? Want a seat at the table? Want to be a trusted advisor? Then you MUST know how to measure public relations -- and we have the formula to help you do that. It's bigger than tracking gross impressions and "earned" media placement. It's all about measuring relationship movement. Grab a pen, grab a pad of paper and let's walk this one through! If you like this episode, please share the learning love with another. BONUS: I've purposely shared somethings out of order to test your listening skills. If you find it, share your find in the comments!  

Tuesday Tip 3 -- Intern Success Story: Building Relationship Capital

Welcome to the Tuesday Tip, where today students, interns, new professionals and hiring managers hear about Tanner, a former intern who leveraged the power of relationship capital to land an internship, and keep a relationship going that generated additional freelance work and a full-time job in a PR firm. Grab a pen, grab a pad of paper, and join in on the learning love!

Tuesday Tip 2 -- Audience vs. Stakeholder, It’s Not Tomato Tomahto

Audience vs. stakeholder? It's just tomato tomahto, right? Oh no! There is a significant difference between the two. By formal definition they are different terms -- and, most importantly, there is a different mindset that is manifested in your PR outcomes depending on which you ascribe to. Today we're going to explore the two terms and how they play out in public-relations management. Get a pen, get a pad of paper and let's all join in on the PR learning love!

Episode 5 -- Know Thy Stakeholder

Your most powerful professional lever, your valuable ticket to get you “to the table” is knowing thy stakeholders. Having that intel and understanding enables you to rise above the tactical “story teller” role and elevate you to the trusted advisor. And not knowing your stakeholders is one of the BIGGEST mistakes your organization can make. Today Steph gives you three tips for getting the deep intel on your stakeholders.

Tuesday Tip 1 -- Herding the Cats, Avoiding the Scramble

In today's inaugural Tuesday Tip I share my most treasured go-to tactic -- taught to me by Colin Powell's former chief of staff, Col. Bill Smullen. This tactic will help you herd the cats so your organization can have a unified and consistent conversation across divisions and partners who will be public facing on an issue, initiative, product, etc. I'll also tell you at the end of the show where you can get more info on how to create this tool for yourself and your organization -- and use it to help you build relationships that build business!  

Episode 4 -- Building Relationship Capital

This episode digs down into what relationship capital is, and how it's a PR deliverable that is much more robust than messaging and communication output can deliver. And how relationship capital delivers connection, collaboration and creates opportunity, progress and prosperity for communities.

Episode 3 -- The 5 Limiting Beliefs About PR

In today's episode we're spilling the beans on the five limiting beliefs about PR. These hold-over, antiquated mindsets are still defining how organizations implement PR, and they don't align with EFFECTIVE public-relationship management needed in today's world.

Episode 2 -- Event Planning in the Age of COVID

COVID 19 has really upset the applecart with event planning. Events have been off limits to the masses, affecting fans and the companies that rely on revenue from events. In this episode, we talk with Vanessa Stiles, an event-planning expert who can tell us what's happening behind the curtain in the event industry, and how organizations can shift and adjust to connect with customers, fans and members during this trying time in our nation's history. 

Episode 1 -- Hoping for the Best, Preparing for the Worst: Plan For Running a Business in a Critical Time

About 50 percent of U.S. companies are operating without a business-continuity plan (BCP). Businesses direly need a BCP to help them successfully navigate real business threats – including a possible second wave of COVID this fall. Today's show covers everything you need to know about BC planning. Don't miss this episode -- the life of your business depends on it. Learn more @ mcfarlandpr.com